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Italy · est. 1947

Ferrari

The most collectible marque in the world. 250 GTO to F80.

Covered models

AI Market Report

The supercar dynasty has repriced from the top down

January 2026 at Kissimmee was the most consequential collector-Ferrari week since Monterey 2014: the Bachman Enzo at $17,875,000, an F50 at $12,210,000, and two F40s at $6.6M/$5.8M reset three model markets in a single weekend.

Structure of the move. The repricing is flowing down the supercar bloodline — 288 GTO ($4.4M benchmark), F40 ($4.6M), F50 ($9.2M), Enzo ($10.5M), LaFerrari ($5.9M). Scarcity is the organizing principle: the F50 (349 built) now clears well above the F40 (1,311) despite the F40's stronger icon status a decade ago.

What to watch. Rare factory colors have become a market of their own — 30–100% premiums over Rosso Corsa across all five flagships. Classiche certification is now effectively mandatory at the top end. And the pending RM Sealed Nero F50 result will test whether confidential formats can match open-block records.